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Experience London with a flexible sightseeing pass.
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One pass. The best of London. Total freedom.

A flexible sightseeing pass designed for you. The Golden Pass gives you access to London's most iconic attractions with an easy-to-use ticket. Instead of dealing with multiple bookings, transport routes, and entry fees, you choose the experiences that matter most to you and enjoy the city at your own pace.
Travel freely through the city's highlights. Each Golden Pass includes a 1-day hop-on hop-off bus tour covering over 60 stops, a scenic Thames river cruise, and guided walking tours. Whether it's Big Ben, Buckingham Palace, or the Tower of London, getting around is simple, stress-free, and designed for sightseeing.
Unlock true value with attraction packages. Select 1, 2, or 3 attractions from London favorites like the London Eye, Madame Tussauds, SEA LIFE, Westminster Abbey, and more. The more you include, the more you save, making the Golden Pass ideal for first-time visitors and families.
Choose from London Eye, Madame Tussauds London, SEA LIFE London Aquarium, The London Dungeon, Shrek’s Adventure! London, London Zoo, Westminster Abbey, Tower of London, Kensington Palace, London by Night Bus Tour, River Cruise
Attraction scheduling information sent to your email after purchase.

✅ 1-day Hop-On Hop-Off Bus Tour (multiple routes and stops)
✅ Thames River Cruise (City Cruises)
✅ 2 guided walking tours
✅ Entry to selected attractions (depending on chosen option)
✅ Free tastecard and Coffee Club membership (1 month)
✅ Multilingual audio guides on the buses
✅ Flexible use within 30 days


From panoramic city views to world-famous museums, river cruises, and historic landmarks, the Golden Pass lets you experience the best of London with less stress and more savings.

The Golden Pass is one of the most flexible and cost-effective ways to explore London's top attractions. Designed for travelers who want to see more while spending less, this all-in-one London sightseeing pass combines a hop-on hop-off bus tour, Thames river cruise, walking tours, and entry to some of the city's most popular attractions.
With Golden Pass London tickets, you can choose between 1, 2, or 3 attractions and enjoy a full day of guided transport around the city. Visit famous sites like the London Eye, Tower of London, Westminster Abbey, Madame Tussauds, SEA LIFE London Aquarium, and more, all while avoiding the stress of booking individual tickets.
Each Golden Pass includes a Golden Tours hop-on hop-off bus tour with over 60 stops in London, multilingual audio commentary, and a scenic Thames river cruise operated by City Cruises. You'll also receive a free tastecard and Coffee Club membership, unlocking restaurant discounts across the UK.
Ideal for first-time visitors, families, and short-stay travelers, the Golden Pass offers flexibility, value, and convenience in one simple ticket. Book your Golden Pass London sightseeing tickets online today to enjoy instant confirmation and a smarter way to experience the capital.

Start early to maximize your hop-on hop-off day
Use the bus to efficiently move between attractions
Check attraction opening times in advance
Keep meal receipts with your tastecard for more value
Plan the river cruise timing around attraction visits
London is unpredictable. Save indoor attractions for rainy days and leave walks, neighborhoods, and the river cruise for when the weather is on your side.
The sites you want to see, with guaranteed entry
The Golden Pass includes a hop-on hop-off bus tour, Thames river cruise, walking tours, restaurant discounts, and entry to 1-3 selected attractions:
Hop-on Hop-off Bus Tour Departure Points: You can join the tour from any of our multiple stops. Each of our stops will be clearly marked with the words Golden Tours below the Transport for London bus stop logo. Frequency: Buses run from 9am to 5pm daily
London Eye Daily: 11am to 6pm Address: Riverside Building, County Hall, Westminster Bridge Road, London SE1 7PB
Madame Tussauds London Daily: 10am to 4pm Address: Marylebone Road, London, NW1 5LR
SEA LIFE London Aquarium Mon, Tue, Wed, Thu, Fri, and Sun: 10am to 5pm (last entry) Sat: 9:30am-6pm (last entry) Address: Riverside Building, County Hall, Westminster Bridge Rd, London SE1 7PB
The London Dungeon Mon, Tue, Wed, Fri, and Sun: 10am to 5pm (last entry) Thu: 11am to 5pm (last entry) Sat: 10am to 6pm (last entry) Address: London Dungeon, County Hall, Westminster Bridge Road, London SE1 7PB
Shrek’s Adventure! London Mon, Tue, Wed, and Fri: 10am to 4pm (last tour) Thu: 11am to 4pm (last entry) Sat: 10am to 6pm (last entry) Sun: 10am to 5pm (last entry) Address: Riverside Building, County Hall, Westminster Bridge Rd, London SE1 7PB
London Zoo Daily: From 10am Address: Outer Cir, London NW1 4RY
Westminster Abbey Monday - Friday: 9:30am to 3:30pm (last entry) Saturday: 9am to 3pm (last entry)
Tower of London Tuesday - Saturday: 9am to 5:30 pm Sundays: 10am to 5:30 pm Monday: 10am to 5:30 pm
Kensington Palace Only Wednesday to Sunday: 10am - 6pm (Last entry at 5pm) Afternoon Tea Bus: not available until January 4, 2026 Departure Point: Golden Tours Stop 1, Bulleid Way, London SW1W 9SR
London by Night Bus Tour London Eye Departure and Return Point: London Eye, Belvedere Road, Tourist Bus Stop, London SE1 7NA Look for Jubilee Park and Garden on Belvedere Road, which is opposite the London Eye. Green Park Departure and Return Point: Green Park Station, Piccadilly, Tourist Bus Stop, London W1J 9DZ
Boat Ride operated by City Cruises
Free Walking Tours: Jack the Ripper Walking Tour Royal London Walking Tour
The pass is valid for 30 days from first use.
No. The pass includes only sightseeing transport, not public buses or trains.
Yes. It is specifically designed for first-time visitors who want flexible access to top attractions at a lower combined cost.
Yes. Free cancellation is available up to 7 days before the selected travel date.